Puma City Shipping Container Store Pops Up in NYC

Puma sets up shop South Street Seaport, lower Manhattan with a shipping container installation designed by LOT-E. to honour World cup. It is composed of two shipping container retail shops, a soccer pitch for pick up games and the Puma Social Club in a nearby building.

Showcases quality architecture and design, two 40 foot containers painted in Puma Red were sliced up to create doors and overhangs, while the interior was transformed into a soccer shop. One sells their soccer clothing collection and the other sells shoes and boots. There is also a nearby pitch to join in games.

Effective advertising for their brand, taking advantage of the world cup - Pop up shops are becoming a more popular method of alternative advertising for brands, giving them very high sales over short periods of time.

There is a want for exclusive retail.