London Fashion Bus

Pop Up retail to a T - The London Fashion Bus. Was launched at the end of May 2003, the bus contained over 1,400 pieces of work from 40 different designers and continually toured, 'popping Up' in different areas all the time. A really good way of bringing designer pieces to places who may have never been to london or heard of the designers. It was also an effective way of making names for younger designers.