Tuesday, 9 November 2010
Friday, 13 August 2010
King Apparel
http://www.king-apparel.com/UrbanStreetwear/Retail%20Store/Retail-Store.aspx?c=28&sc=146
'So where are we moving to?....well, you will just have to wait and see. We could even be popping up on a high street near you very soon! Be sure to keep an eye on our website for updates. '
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'So where are we moving to?....well, you will just have to wait and see. We could even be popping up on a high street near you very soon! Be sure to keep an eye on our website for updates. '
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http://blog.mrandmrssmith.com/2009/08/wish-you-were-here-new-york-carnaby-street/
'To be fashionable these days, it seems you need to be in pop-up format.'
British Designers Collective
Earlier this year the British Designers Collective Popped in Bicester Village and after three weeks of opening it was well exceeding expectations. Even while still in a retail recession massive sales were being made at the shop.
Designers and brands such as PPQ, Erdem, Todd Lynn, House of Holland, Anonymous and Louise Gray feature with reductions of up to 50%, an offer the British public can't seem to resist.
The limited time frame that already creates so much hype is just added to with the excitement of the unique offerings from Britain's yound upcoming designers, suggesting after its initial six week Pop Up Britsh designers Collective will return with avengence!
Gap's Piperlime gets a pop-up shop
Gap's online shoe, handbag and accessory store Piperlime, pops up at 93 Mercer Street for 25 days on September the 9th. It will also house Marc by Marc Jacobs and Frye styles for the fall. A great way for gap to penetrate the mainstream market popping up in such a key, trendy, artistic area.
When brands set up Pop Up shops they really need to be in control of stocking, as they're open for such a short period of time they will only have this short period to understand their market day to day. Under stocking could be a problem if they receive more attention than expected.
A styling loft is also going to feature in the Soho store, where customers will be able showcase their own styles and may also be in with of chance of having their outfit featured in the store. As Piperlime sponsors Project Runway, the cast will be appearing on September 10th.
When brands set up Pop Up shops they really need to be in control of stocking, as they're open for such a short period of time they will only have this short period to understand their market day to day. Under stocking could be a problem if they receive more attention than expected.
A styling loft is also going to feature in the Soho store, where customers will be able showcase their own styles and may also be in with of chance of having their outfit featured in the store. As Piperlime sponsors Project Runway, the cast will be appearing on September 10th.
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